In Soren Kaplan’s book, Leapfrogging, he correctly says “Here’s the issue:  Disruptive innovation isn’t how innovation works in the real world when you’re in the process of doing it – only in retrospect by storytellers.” He rightly argues that you don’t set out to be “disruptive,” you set out to make something innovative. The scale and impact of that innovation is determined in the marketplace and only history will determine if the innovation was a game-changer.